The iDevelopment & Economic Association is the trade association for legal online gaming and sports betting in the U.S. Its work depends on being understood: lawmakers, regulators and the press need clear, credible information about how regulated iGaming works, while members need a home base for news, research and resources. The association needed a website that could carry that mission with authority and keep pace with a fast moving industry.
We developed the full site on WordPress, on a custom theme. A confident homepage leads with the association’s mission, and clear paths lead into its mission, research, resources and member areas. Studies are easy to find and download, a news feed keeps the industry’s latest developments in one place, and a member portal gives the association’s members their own way in.
The result is a site that reads as the voice of an industry: credible, organized and easy to keep current. It gives iDEA a dependable platform for the research, news and resources that support its case with the people shaping the rules.
