Home / Services / SEO, GEO & Schema
Search & AI visibility
SEO, GEO and schema that get your brand found, and cited.
Cat on the Couch is an Orlando web studio that handles technical SEO, generative engine optimization (GEO) and schema markup for media, lifestyle and consumer brands. We make your site easy for Google and Bing to crawl and rank, and easy for AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews to understand and quote.
We have been building websites by hand since 2009. That means the fixes happen in your code and templates, where they last, instead of in a report that sits in a shared drive.
Search changed. Your site has to answer for both.
People still search Google, but more of them now ask an AI assistant and read the answer it writes. Those answers are built from websites the AI can crawl, parse and trust. A site that ranks well can still be invisible to AI search if its content is hard to read, its facts are scattered, or its CDN quietly blocks AI crawlers.
We work on all three layers together: the technical foundation search engines need, the structure AI systems quote from, and the structured data that ties your brand’s facts together.
What’s included
Technical SEO
The foundation. If a page can’t be crawled, rendered and indexed cleanly, nothing else matters.
- Crawl and index audit across Google Search Console and Bing Webmaster Tools
- Site architecture, URL structure and internal linking
- Core Web Vitals and page speed, held to the same standard as our own builds
- Canonical tags, redirects, XML sitemaps and robots rules
- Titles, meta descriptions and heading structure on the pages that matter most
- Migration planning so a redesign never costs you rankings
Generative engine optimization (GEO)
GEO is the work of getting your brand mentioned and cited in AI written answers. It builds on SEO and adds a few things search engines never needed.
- Entity clarity, so AI systems know exactly who you are, what you do and where you operate
- Answer first content structure: clear definitions, direct answers and FAQs that AI can lift accurately
- AI crawler access, checked at the robots file, the CDN and the firewall
- Server rendered content, so crawlers that don’t run JavaScript still see everything
- An llms.txt file that points AI tools to your most important pages
- Monthly citation checks across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews
Schema markup and structured data
Schema tells search engines and AI systems what each page is in plain machine language. We build it into your templates, so every new product, article or event is marked up automatically.
- Organization and LocalBusiness markup that defines your brand as one connected entity
- Product, Article, Event, Review, Video and FAQ markup where each one fits
- Breadcrumbs and site navigation markup
- One connected graph across the site instead of disconnected snippets
- Validation against Google’s Rich Results Test and Schema.org
Ways to work with us
Start with an audit, add implementation, then keep going with monthly care. We quote each engagement after a first look at your site.
Audit
A full review of crawling, indexing, schema and AI visibility, with a prioritized list of fixes ranked by impact.
Implementation
We ship the fixes ourselves, in code, on your CMS. No handoff to a separate dev team.
Monthly care
Monthly monitoring of Search Console, Bing Webmaster Tools and AI citations, with fixes shipped in code.
How it works
Audit
We crawl the site, review Search Console and Bing data, test your existing schema, and record a baseline of how AI assistants describe you today.
Plan
You get a prioritized list of fixes, ranked by impact, with nothing padded in.
Build
We ship the fixes ourselves, in code, on your CMS. No handoff to a separate dev team.
Measure
Each month we check rankings, indexing, rich results and AI citations, then keep improving.
Who it’s for
Editorial, lifestyle, consumer and professional services brands that already invest in their website and want it to earn more from search. We work on WordPress, headless builds and most modern CMS platforms, on sites we built and sites we didn’t.
Why Cat on the Couch
- We build the sites. 148 projects shipped since 2009, for brands like Hello Sunshine, Reese’s Book Club, Samsung and Comphy Co.
- Small on purpose. You work directly with the people doing the work. No account managers in between.
- Clients stay. Most of our clients have worked with us for more than five years.
Frequently asked questions
What is GEO?
GEO stands for generative engine optimization. It is the work of making your website easy for AI assistants like ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews to read, trust and cite when they answer questions about your category.
How is GEO different from SEO?
SEO earns you a ranked link on a results page. GEO earns you a mention or citation inside an AI written answer. They share a foundation of crawlable pages, fast load times and clear structure, so we do them together. GEO adds work on entity clarity, answer first writing and access for AI crawlers.
What is schema markup and does it help rankings?
Schema markup is structured data in your page code that tells search engines and AI systems exactly what a page is about: your business, a product, an article, an event. It is not a direct ranking factor, but it qualifies pages for rich results in Google and gives AI systems clean facts to quote.
Can you guarantee my brand shows up in ChatGPT or on page one of Google?
No one can honestly guarantee placement in Google or in an AI answer. What we can do is remove everything that keeps you out, give search engines and AI systems the clearest possible picture of your brand, and measure the results every month.
How long does SEO and GEO take to show results?
Technical fixes and schema are often picked up within a few weeks of being crawled again. Rankings and AI citations usually build over several months, depending on your site’s history and how competitive your category is.
Do you work on websites you didn’t build?
Yes. We audit and fix existing sites on WordPress, headless setups and most modern CMS platforms. If a rebuild would serve you better, we will tell you, but most sites can be improved where they stand.
Do you offer a one time audit or ongoing work?
Both. Many clients start with an audit and implementation project, then move to a monthly care plan where we monitor Search Console, Bing and AI citations and keep shipping improvements.
Want to know how search and AI see your site today?
Tell us about your site and what you want it to do. We’ll take a first look and tell you where the biggest gaps are.
Book an intro call · hello@catonthecouch.com · 617 347 3313