Case studies.
What was broken, what we fixed and what changed. Client names stay out of it.
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Making an engineering firm’s site readable to Google and AI search →
An engineering and surveying firm had a fast site but almost no structured data. We rewrote titles and descriptions and built one connected schema graph covering two offices, three services and five principals.
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Cleaning up a law firm’s crawl trap so search engines see the real site →
A boutique law firm's sitemap looked clean, but a crawl found thousands of pages search engines should never have seen. We shut down a 3,320 URL crawl trap, folded duplicate hubs and fixed 191 canonicals.
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Getting a banking school read correctly by Google and AI search →
A graduate school for bankers looked like a generic organization to Google. We rebuilt its schema across two sites and cut its sitemap from 115 URLs to 52, all in four days.