Many of the business owners we develop websites for want more control over their content. The ability to update content on their own – without the help of a designer or developer – is a common project mandate clients give us.
The problem is, not every design platform allows the average business owner to easily access, update and add content to their website. Not without the help of some kind of custom interface or some other workaround.
WordPress, however, solves the issues of controlling your content. In fact, WordPress isn’t just one of the easiest platforms to manage content on, it’s also one of the best platforms for designing website. Oh, and the WordPress software just happens to be free*.
Features Galore – But Only the Features You Want
Not only is WordPress a great choice because you can easily edit and add content, but it’s also been very popular with developers who have created just about any kind of functionality you could possibly want added to WordPress, like plugins for:
- Website analytics
- Photo slideshows
- Email marketing
- Social media (Twitter, Facebook, etc.)
Plugins are available for a reasonable cost – and many are even free. You name it, and chances are, you can find a WordPress plugin that meets your needs.
There are thousands of plugin developers out there who are creating new and innovative ways to expand the Functionality of WordPress with easy-to-use plugins that solve your problems.
WordPress Lets You Start With Simplicity and not Overbuild
On the flip side, the fact that WordPress comes with virtually no plugins makes it easy to build upon. You don’t get the ‘overkill’ of features that you do with some other content management platforms.
We work with clients to determine what plugins and features they need for their website, and then build out a WordPress site with those plugins and features installed – and that’s it. We don’t pile on the plugins and functionality that clients ‘might’ need.
Using WordPress as a Platform Does Not Mean You Have to Have a Blog
One common misconception about WordPress is that it’s only for blogs. While it’s true that the vast majority of blog sites are based on WordPress, designers and developers have quickly realized that WordPress has great value as a platform for non-blog sites. In fact, we’re willing to bet that some of the sites you visit regularly are based on WordPress and you don’t even know it.
Takeaway points: WordPress for your business is…
- Simple, yet highly customizable
- For all kinds of websites – not just blogs
- Perfect for business of all sizes
- Free – minus your domain name, development and hosting (see below)
So does this mean that you HAVE to use WordPress for your website’s platform? Not at all. What we’re saying is that if you want easy access to add and update content, then WordPress should move to your list of preferred platforms for your business website.
*As with most sites, you’ll still have to have a domain and hosting for WordPress, but many hosts now have “one-click” WordPress installation procedures, making it even easier to have WordPress as the platform for your website.